You can put review on a system requiring additional ID/information/escrow payment.

A genuine business will be willing to put down some information and a cash payment for a review; spammers won’t have the time or resources.

You run the risk of a perverse incentive to trigger it for revenue but make the fee refundable or something.

Can you? I don't know that I've seen anyone try, but I would expect the PR blowback for "pay us $1 to appeal" to be worse than "you're just not allowed to appeal".

This is b2b, so it probably wouldn't really have that much PR.

Besides, I think for modern society, paying $1 rather than presenting your government ID is an easier ask.

There's a few easy checks to prevent perverse incentives:

1. promise (yeah, an impossible task already) a human will review your appeal

2. if the strike was a false positive, refund that appeal cost.

This is a solved problem for a long time now: require upfront payment, even if it's just $1.00. Many website owners have reported that this has killed 95% to 99% of all spam they were receiving.

Genuine business wouldn't mind paying their $970 bill by first paying $1 and then paying $969.