Would that generate even more billions in revenue, though?

Meta does spend on humans to review cases though.

Which is why it seems really strange that this was a lifetime ban, and so quickly at that.

Maybe it didnt even get to human review?

According to one of the screenshots in the article, both the ban and the appeal were decided on by technology.

But then where would all the money to burn on VR product pipe-dreams come from? /s

The spammers can produce far more cases than the humans can review.

Welcome to the world of automation.

You can put review on a system requiring additional ID/information/escrow payment.

A genuine business will be willing to put down some information and a cash payment for a review; spammers won’t have the time or resources.

You run the risk of a perverse incentive to trigger it for revenue but make the fee refundable or something.

Can you? I don't know that I've seen anyone try, but I would expect the PR blowback for "pay us $1 to appeal" to be worse than "you're just not allowed to appeal".

This is b2b, so it probably wouldn't really have that much PR.

Besides, I think for modern society, paying $1 rather than presenting your government ID is an easier ask.

There's a few easy checks to prevent perverse incentives:

1. promise (yeah, an impossible task already) a human will review your appeal

2. if the strike was a false positive, refund that appeal cost.

This is a solved problem for a long time now: require upfront payment, even if it's just $1.00. Many website owners have reported that this has killed 95% to 99% of all spam they were receiving.

Genuine business wouldn't mind paying their $970 bill by first paying $1 and then paying $969.