Re:Causal inference as a blind spot of data scientists
by travisjungroth on Sunday October 15, 2023 @07:43PM
(#37894455)
But those metrics are hard to move, so you target secondary metrics.
The problem with that strategy becomes obvious when you spell out the consequences: measurably improving the product is hard, so you measure something else and hope you get product improvements.
I’ve argued that A/B testing training should focus on that skill a lot more than Welch’s theory, but I had to record my own classes for that to happen.