Bloomberg reporting, circa 2018:

“For the past year, select Google advertisers have had access to a potent new tool to track whether the ads they ran online led to a sale at a physical store in the U.S. That insight came thanks in part to a stockpile of Mastercard transactions that Google paid for...”

“But most of the two billion Mastercard holders aren’t aware of this behind-the-scenes tracking. That’s because the companies never told the public about the arrangement. .... But the deal, which has not been previously reported, could raise broader privacy concerns about how much consumer data technology companies like Google quietly absorb.”

https://www.bloomberg.com/news/articles/2018-08-30/google-an...

https://archive.vn/SLmFw

How does Mastercard know what you actually bought? If got to Costcos then the CC bill says the whole amount, not individual items.

I guess these advertisers own stores, eg clothing. The marketers also only need to compare between multiple campaigns, not get a fully accurate count of how many people were served an ad then made a purchase. Yeah, if you use a Visa card you won't show up, but that's just a fixed unknown factor.

Your cc bill says that. The shop knows individual items you purchased and they know how you paid. Someone is buying that data.

The merchant may pass on the line item information as well, whether they do so depends on what agreements or other motivation they have.

Yep, this is "level 3 data". Merchants or payments services often get lower interchange rates for providing this extra data

I always wondered about this. It feels like the information gets compressed or summarized a bit. I know this because when I previously had fraud charges I had to dispute the credit card company could report with some amount of accuracy the items that made up the transaction as well as in other transactions that they took the time to vet for fraud as well since they had me on the phone. It wasn’t brand or sku number granularity it was more categorical, clothing, maybe a sweater or something coarse like that. Perhaps the credit card companies do have this information but anonymize it a bit for the customer service folks?

For most merchants/terminals, only amex cards tend to send level 3 data.