I think Apple will last 100 years. See their latest AR product. They continue to create amazing products that are relevant to the masses.

You're probably right. But FWIW it's not even to the halfway mark yet.

I had the opposite impression on AR. A useless gimmick no sane people will use.

Apple did good with the M processors though

Never underestimate the allure of status symbols. For the longest time I thought the same thing of the iPhone. Why would people spend so much when they can get Android for considerably cheaper ? It's the status stupid. Of course, now they are ubiquitious and no longer really much of a status symbol, but if you go back a decade, you'll know what I'm talking about. The same will happen with VR as the tech improves and prices drop a bit.

They aren't that ubiquitous in the UK/Europe or Asia. I've never used an iPhone. I'm not sure of the market share figures but I'd guess it's about 50/50. Similarly with Mac laptops you get the impression that everyone buys apple, but it's really not the case and it's probably more like 75% windows at a guess.

> Even Google and Apple probably won't last 100 years.

I'm not sure, there are 100+ yo companies like Kodak, Nikon, IBM, Panasonic, GSK, Merck, etc. With that in mind, it's not hard for me to imagine that some of the tech giants will also have a presence in hundred years, maybe not as dominant as today, but they could survive.

> I can't think of any company that I'd predict to last 100 years.

Coca-Cola, Nestle, and Unilever. Easy bet. Coca-Cola is already 137.