If demand is so high that people can't afford tickets and you want to do something for the fans, put the game in a bigger stadium.
> Barry Kahn, of Texas-based dynamic ticket pricing consultancy Qcue, doesn’t believe artists should be judged for using tactics including scalping their own tickets (or it’s newer twin, “Platinum” and dynamic pricing to demand). “The issue is the transparency,” he told Billboard. “If they get caught doing something they have said is wrong, then they are deceiving their fans.”
> In this specific instance, Billboard says that Metallica’s management moved up to 4,400 tickets per show over 20 concerts on the tour through intermediaries, masking the process by packaging the tickets as if they were held back for a sponsor.
- https://www.ticketnews.com/2019/07/live-nation-admits-artist...
Take it worth a grain of salt, I have no idea how true it is but it's at least a plausible explanation as to why artists may not want scalpers eliminated.
Also seems nearly optimal for alienating all but your richest fans. The extra profit you might extract from the concert might not actually put you ahead in the long term when fans stop caring about you because of your profit maximizing business practices.