Apple has been consistently terrible at cooling design, the only reason m1/m2 systems don't have thermal issues is because they sidestepped the problem entirely by building a very thermally efficient chip.
I'm not sure yours is the criticism you think it is.
Ultimately, heat is waste, and the less of it you generate, the better. When I said "thermals" I meant chip design, not cooling system design. This is obviously one of the huge benefits of their vertical integration.
Intels mobile CPUs have been, and still are absolute trash.
> the lowest end MBA blows the highest end "ultrabook" out of the water
That's untrue
And remember the screen cracks?
I use a laptop because I can move it from one room to another without shutting it down. While it would be nice to not have to plug it more than once a day, I'm fine with a 4-5hours autonomy.
But having more battery life definitely do not beat having functionalities such as external monitor, working internal webcam and sound.
Trackpad, speakers, case, thermals, cpu - the lowest end MBA blows the highest end "ultrabook" out of the water.