Not having the problem in the first place is the best way to solve it. We are discussing finished products. My M2 air lasts a million hours and doesn't get hot. My XPS lasts 4 or 5 and burns the top of my legs.

I'm not sure yours is the criticism you think it is.

Ultimately, heat is waste, and the less of it you generate, the better. When I said "thermals" I meant chip design, not cooling system design. This is obviously one of the huge benefits of their vertical integration.