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Re:Johnson and Johnson is getting rid of its script logo aft... by N19PEDL2 on Friday September 15, 2023 @10:36AM (#37523675)
> Many children no longer learn to write cursive in school. [...] People may recognize the signature, but they weren’t necessarily reading it.

Does this sound alarming to anyone besides me?

Re:Johnson and Johnson is getting rid of its script logo aft... by amanj41 on Friday September 15, 2023 @10:41AM (#37523755)
I don't have a problem with children not learning cursive, but the idea that one couldn't interpret the J&J logo is pretty absurd. It's a very intelligible script.
Re:Johnson and Johnson is getting rid of its script logo aft... by retrac on Friday September 15, 2023 @11:01AM (#37524124)
That's probably because you can read English in cursive. It's hard to imagine what it might might look like without that knowledge. But try reading something written in cursive in a language you don't speak. Even with the clearest penmanship, it's very difficult. All the letter-forms are similar and context is really important for decoding it. Here's an example of something in Norwegian [1], written in a style of cursive quite similar to how I write English cursive. I can make out some letters and a few words with confidence, but it's mostly scribbles to me.

Even this Swedish text, with such perfect penmanship [2], is a bit challenging in spots. (I don't speak either language.)

Going back to Johnson & Johnson, that "ohn" sequence in the cursive "Johnson" could easily be confused with sequences like "iunr" or "lins" or "fins".

The only way you can learn to read that is probably by learning to write it. It relies on knowing that e.g. there's a sharp flick of the pen, and a very light line drawn, between the tail end of the "h" and the start of the "n". That's how we know it's the end of an "h" and the beginning of an "n", and not the middle of an "u" which would be drawn with a slightly darker, more curved line. Along with context hints, from the language and content.

[1] https://readcoop.eu/wp-content/uploads/2021/11/unnamed-1.png

[2] https://i.imgur.com/S8QTFDp.jpg

Re:Johnson and Johnson is getting rid of its script logo aft... by iteria on Friday September 15, 2023 @11:12AM (#37524295)
Exactly this. The last time I used cursive was 3rd grade when I learned it. When I was in college, the admin were appalled that I couldn't read their handwriting. I'd have to take these cursive notes to other older adults to narrate for me. It turns out no one my age could read cursive, despite all of us being perfectly literate.
Re:Johnson and Johnson is getting rid of its script logo aft... by bmitc on Friday September 15, 2023 @11:49AM (#37524887)
That's hard to believe. Only five out of the twenty-six letters have different lowercase representations than their print versions.
Re:Johnson and Johnson is getting rid of its script logo aft... by timeon on Friday September 15, 2023 @01:08PM (#37526171)
> perfectly literate

Does this not include handwriting as well?

Re:Johnson and Johnson is getting rid of its script logo aft... by jsight on Friday September 15, 2023 @10:46AM (#37523855)
Not at all. I bet most commonly seen brand logos are recognized rather than read. I'm not even sure why that'd be a bad thing.

Cursive serves very little purpose today. I'm not surprised to see it steadily disappearing.

Re:Johnson and Johnson is getting rid of its script logo aft... by WillAdams on Friday September 15, 2023 @10:46AM (#37523860)
Soon it'll be like in Turkey --- there will be a specialty of folks who can read cursive scripts and transcribe them (though in Turkey it's reading Turkish which was written using Arabic script and transliterating it into Roman)
Re:Johnson and Johnson is getting rid of its script logo aft... by Brendinooo on Friday September 15, 2023 @10:49AM (#37523910)
A ton of kids did not understand that Disney's "D" was a "D" and the brand seems to have done okay in spite of that.
Re:Johnson and Johnson is getting rid of its script logo aft... by patrickthebold on Friday September 15, 2023 @10:59AM (#37524094)
Funny you mention Disney as I feel the 'y' is clearly the hardest letter to make out.
Re:Johnson and Johnson is getting rid of its script logo aft... by dkdbejwi383 on Friday September 15, 2023 @11:15AM (#37524325)
Waly Gisnep
Re:Johnson and Johnson is getting rid of its script logo aft... by jihadjihad on Friday September 15, 2023 @11:21AM (#37524416)
I thought it was Disnep as a kid. Even as an adult now the 'y' looks much more like a handwritten lowercase Greek 'phi' than an English 'y'.
Re:Johnson and Johnson is getting rid of its script logo aft... by gwbas1c on Friday September 15, 2023 @12:00PM (#37525092)
As a kid in the 1980s, I always thought the logo was spelt "Disnep," even though we all said "Disney."

I think plenty of people can read cursive without spending 2-4 years writing it.

Re:Johnson and Johnson is getting rid of its script logo aft... by nickthegreek on Friday September 15, 2023 @10:50AM (#37523934)
No. I would have been much better off learning proper typing than cursive.
Re:Johnson and Johnson is getting rid of its script logo aft... by notsurenymore on Friday September 15, 2023 @10:54AM (#37523998)
They tried to teach us both in school, but neither really stuck.
Re:Johnson and Johnson is getting rid of its script logo aft... by crazygringo on Friday September 15, 2023 @10:52AM (#37523967)
Nope. Cursive today is archaic. And that's fine.

It's no different from not knowing how to use a slide rule.

Re:Johnson and Johnson is getting rid of its script logo aft... by deepspace on Friday September 15, 2023 @11:54AM (#37524989)
I am old enough to still know how to use a slide rule, but I have not used one in decades. I can also scribble in cursive, but I have not done that in years either.

At some point, I noticed that I rarely wrote down something, and when I did, it became instantly unsearchable and therefore as good as lost. For a while, I scanned my written notes, but as soon as swipe keyboards on smartphones became a thing, I just switched over to 100% digital notes.

So, yes, it is hard to imagine a use for cursive anymore. Good riddance.

Re:Johnson and Johnson is getting rid of its script logo aft... by jjice on Friday September 15, 2023 @10:53AM (#37523987)
I grew up at a time when cursive was obviously fading away. In third grade we had to write cursive for all our work after half the year because we were going to use it all the time.

Haven't written cursive since (signatures aren't cursive, they're more of a logo than anything) maybe fourth grade. I type all day. I can read cursive but I swear cursive has so much variation in legibility that it's a nightmare sometimes.

Typing as a skill has replaced cursive and, while I think knowing to read cursive is good, I don't find it important.

Re:Johnson and Johnson is getting rid of its script logo aft... by maxwell on Friday September 15, 2023 @11:02AM (#37524142)
"Cursive handwriting engages sensorimotor brain regions that are not activated by typewriting"

https://www.psychologytoday.com/us/blog/the-athletes-way/202...

"For young adults, we found that when writing by hand using a digital pen on a touchscreen, brain areas in the parietal and central regions showed event-related synchronized activity in the theta range. Existing literature suggests that such oscillatory neuronal activity in these particular brain areas is important for memory and for the encoding of new information and, therefore, provides the brain with optimal conditions for learning. When drawing, we found similar activation patterns in the parietal areas, in addition to event-related desynchronization in the alpha/beta range, suggesting both similarities but also slight differences in activation patterns when drawing and writing by hand. When typewriting on a keyboard, we found event-related desynchronized activity in the theta range and, to a lesser extent, in the alpha range in parietal and central brain regions. However, as this activity was desynchronized and differed from when writing by hand and drawing, its relation to learning remains unclear."

https://www.frontiersin.org/articles/10.3389/fpsyg.2020.0181...

Re:Johnson and Johnson is getting rid of its script logo aft... by true_religion on Friday September 15, 2023 @11:12AM (#37524286)
Neither of those references are about writing in cursive. They are about writing with hand vs typing.

Any benefit found will still be there if people use print letters; or scribble fast shorthand.

Re:Johnson and Johnson is getting rid of its script logo aft... by retrac on Friday September 15, 2023 @11:39AM (#37524716)
Beginner typing is a discrete muscle action, under conscious control and attention. Hunt for, or try to remember, where the letter is. Then the finger moves a fixed amount and hits a button. Then the next letter. Sort of jerky. Letter by letter. Fluent typing is a more composite act, a sort of dance where the fingers roll back and forth in extended, fluid motions. Not coincidentally, fluent typists are prone to mixing up words like "fluid" and "fluent", as I just did and had to correct. Type entire words or phrases correctly, incorrectly. Often they sound similar or have a similar semantic sense. Slightly fuzzy erroneous activation, of ingrained muscle memory patterns, is my interpretation of that effect.

A similar level of fluency emerges with handwriting over time. One stops forming individual letters, and whole sequences become one extended flow of the pen. Entire words. It detaches the executive function and short term memory and attention of the mind, from the flow of individual letters and how words are spelled and put together. That becomes an automatic process.

We probably wish to encourage that fluency in multiple modes.

Re:Johnson and Johnson is getting rid of its script logo aft... by true_religion on Friday September 15, 2023 @01:24PM (#37526384)
Why would we want that fluency in more than one mode? Isn’t print lettering enough?

It’s not as if more is better. Sometimes more is just more to learn and not have time for other things.

Re:Johnson and Johnson is getting rid of its script logo aft... by pram on Friday September 15, 2023 @11:34AM (#37524623)
Yeah when I was in school I remember them saying all professional/academic writing had to be cursive. What a lie lol
Re:Johnson and Johnson is getting rid of its script logo aft... by mistrial9 on Friday September 15, 2023 @11:19AM (#37524394)
I learned mechanics from the Ford Motor Company training camp and got a good job when I was 16. Fancy decorative writing means nothing to me.
Re:Johnson and Johnson is getting rid of its script logo aft... by yeouch on Friday September 15, 2023 @10:58AM (#37524067)
Cursive really shines with fountain pens. Your modern gel/rollerball/ballpoint pin barely benefits from cursive. It’s like lamenting that the kids these days don’t know how to use an abacus. If you only had enough time to teach a kid how to use excel or an abacus I’d choose excel. If you only had enough time to teach a kid how to type or how to use cursive I’d choose how to type.
Re:Johnson and Johnson is getting rid of its script logo aft... by aidenn0 on Friday September 15, 2023 @11:34AM (#37524626)
As far as ballpoints go you're right, but I struggle to write in print with my Stabilo roller-ball pen; it really wants to write cursive.
Re:Johnson and Johnson is getting rid of its script logo aft... by 0xcde4c3db on Friday September 15, 2023 @11:02AM (#37524136)
You're definitely not alone, but I don't really get it. As far as I'm concerned, it's like worrying that people don't learn how to rebuild a carburetor anymore. Cursive greatly aids in legibility for things like quills and fountain pens, but it's hardly a necessity in the age of dirt-cheap ballpoint pens and mechanical pencils.
Re:Johnson and Johnson is getting rid of its script logo aft... by mistrial9 on Friday September 15, 2023 @11:21AM (#37524419)
carburetor skills was an advanced training topic at the Ford Company Training Camp, I did not need it for our squad assignments, so I guess I did not miss out. I make good money on our conveyor line. Fancy decorative writing means nothing to me.
Re:Johnson and Johnson is getting rid of its script logo aft... by stetrain on Friday September 15, 2023 @11:14AM (#37524320)
What's the alarm? Without cursive you can still communicate perfectly well by most forms of reading and writing, with the specific exception of longer form hand-written documents which are becoming rare in society.

In elementary school I learned cursive and was told it was very important because when I got to college all professors would require submissions to be in neat, legible cursive writing.

When I got to high school any submission not printed in Times New Roman, 12pt, Double Spaced would be graded as zero.

When I got to college it was the same but submitted to an online portal instead of printed.

Re:Johnson and Johnson is getting rid of its script logo aft... by kayodelycaon on Friday September 15, 2023 @11:18AM (#37524368)
Not to me. Cursive writing has changed significantly over time. The formal flowing cursive from previous centuries was already unreadable to students from two decides ago.

Ballpoint pens removed many of the advantages of cursive, since you didn't need to worry about how the ink got from the pen to the page.

Today, typing has already largely replace handwriting.

History matches on. Some of the traditions and methods of the past really aren't as long lived as you think.

Re:Johnson and Johnson is getting rid of its script logo aft... by mongol on Friday September 15, 2023 @11:38AM (#37524692)
I never thought about that. Was cursive a workaround for non-modern pens? I thought it has to do about writing speed, but this was a relevation..
Re:Johnson and Johnson is getting rid of its script logo aft... by timeon on Friday September 15, 2023 @01:13PM (#37526233)
> Cursive writing has changed significantly over time. The formal flowing cursive from previous centuries was already unreadable to students from two decides ago.

I had no problem reading 18th century scripts while doing amateur genealogy research. And I'm not specialist - almost dyslectic.

Re:Johnson and Johnson is getting rid of its script logo aft... by owlninja on Friday September 15, 2023 @11:41AM (#37524744)
We had to have our 15 year old daughter do some paperwork to start her driver learning and when I asked for her signature, she was quite puzzled! Cursive was taught when I grew up but I don't find a use for it anymore myself. I am sure it lends to speed but my cursive handwriting is awful to try and reread, but normal case I can do pretty well.
Re:Johnson and Johnson is getting rid of its script logo aft... by benreesman on Friday September 15, 2023 @11:58AM (#37525039)
My cursive has utterly atrophied from disuse over decades.

Even my signature is losing any aesthetic it ever had, because I only ever do it on a shitty stylus screen where it makes no difference.

Re:Johnson and Johnson is getting rid of its script logo aft... by gwbas1c on Friday September 15, 2023 @12:02PM (#37525116)
I didn't start cursive until 3rd grade. I wrote it for at least a decade in school. Now I can't write it.

In 1st grade we spent about 30 minutes practicing typing positions on a photocopied PCJunior keyboard. I still use those positions.

Re:Johnson and Johnson is getting rid of its script logo aft... by lotsoweiners on Friday September 15, 2023 @12:33PM (#37525661)
I wonder how much “many children “ is. My kids go to a charter school and learned cursive in 3rd or 4th grade. They are required to do all of their writing assignments in cursive. The public school district is we’re in also teaches cursive.