Re:Unity’s New Pricing: A Wake-Up Call on the Importance of ...
by rhtgrg on Friday September 15, 2023 @08:20AM
(#37521866)
Looks like you know a lot about F2P games, can you help me understand this fee in the context of other variables such as cost of customer acquisition? Is that usually a much lower amount than 20 cents? What about 2 cents, which would be the cost on a pro license, which most successful F2P devs would assuredly be able to afford?
I’m hoping you can answer these with concrete data. If that’s not possible, could you share your references?
Re:Unity’s New Pricing: A Wake-Up Call on the Importance of ...
by fenomas on Friday September 15, 2023 @10:12AM
(#37523244)
> What about 2 cents, which would be the cost on a pro license,
2 cents with the pro-license only applies after the first 1M installs, tallied per month. If a game is under 100K installs per month, a pro license only lowers the install fee from 20 cents to 15.
10 ad impressions per user might not sound like much, but you're going to get a lot of people installing your app, not liking it, and uninstalling it. The way the mobile game business works the "install count" means almost nothing, you need many, many, many installs to start making any money at all because so few people 'stick around' to actually make you any money.
Regardless of how they spin it, this model is very bad for the FtP games, which is the vast majority of games now.