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Re:$2.70 Supermarket Wine Wins Gold Medal at International W... by noslenwerdna on Tuesday September 12, 2023 @08:12PM (#37490469)
It proves that the judges were just using the recommendation of a sommelier rather than actually judging the quality of the wine?
Re:$2.70 Supermarket Wine Wins Gold Medal at International W... by cratermoon on Tuesday September 12, 2023 @09:50PM (#37491221)
That and the €50 ($55) entrance fee proves that the contest is more of a marketing stunt for Gilbert & Gaillard than a real test of wine-making ability.

Many industries have these "contests". Photography publications, for example, run contests that collect entry fees, and winners get featured in the publication. There are writing contests run the same way. It gives the publication content, and instead of paying artists they charge them money.