I agree, but we also shouldn't discount the thousands of little influences that affect us everyday, either. It's a bit like deflecting an asteroid: a big push early on will have the greatest effect, but thousands of little pushes later on will also deflect it. The key quality is the coherence of the impact - if they push in all directions, it may NOT have an impact. Arguably advertising is coherent in that it all seeks to increase your appetite for consumer behavior. And I would argue our parents do that to us, too, with gifts of toys and other trifles.

I agree, but I think being aware of that is how we self-determine a bit better. Facebook sucks you in with notifications, and if you notice that you can disable notifications, or (as I did) uninstall the app and just use the website.