Re:EU’s War on Behavioral Advertising
by troupo on Saturday August 26, 2023 @07:47AM
(#37271909)
You can still serve ads without tracking, collecting enormous amounts of data etc.
"Legitimate interest" is there to cover areas that are too numerous to cover in a law. E.g. combating fraud is a legitimate activity, and it requires more data than you strictly need to operate your business.
However, as with all things, companies will try and exploit any and all loopholes possible.
"Legitimate interest" is there to cover areas that are too numerous to cover in a law. E.g. combating fraud is a legitimate activity, and it requires more data than you strictly need to operate your business.
However, as with all things, companies will try and exploit any and all loopholes possible.