Re:EU’s War on Behavioral Advertising
by developer93 on Saturday August 26, 2023 @05:16AM
(#37271005)
As a very much devils advocate, one could argue that some companies make a revenue steam or of serving ads, so taking steps to do that is their legitimate business. I personally think that's a screwed up business model but there you are. I've always found legitimate business to be annoyingly vague.
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Legitimate interest is defined by GDPR.
"I can make money by collecting this data" is not a legitimate interest.
Re:EU’s War on Behavioral Advertising
by janosdebugs on Saturday August 26, 2023 @07:36AM
(#37271838)
It does not seem that argument will fly: https://edpb.europa.eu/news/national-news/2022/tiktok-italia...
You can still serve ads without tracking, collecting enormous amounts of data etc.
"Legitimate interest" is there to cover areas that are too numerous to cover in a law. E.g. combating fraud is a legitimate activity, and it requires more data than you strictly need to operate your business.
However, as with all things, companies will try and exploit any and all loopholes possible.