I built https://github.com/mmastrac/keepcalm/ to specifically give "permission" to use ref-counting to make your life easier. For a webserver, references don't make any sense and really don't add anything measurable from a performance perspective.

That’s awesome. I do think someone smarter than me needs to write a “Pragmatic Rust” book, or something. The complexities around references and lifetimes put a lot of people off but really aren’t necessary a lot of the time.