Even the phone in your pocket isn't using it's full battery potential (by design). You can hack this with software to "get more out of your battery", but really all you're doing is shortening the length of your battery life and creating a fire hazard.

He understands it just fine.

He doesn't care how long the total life span is. It's perfectly capable of it (access to the option can be paid for so it's not equivalent to a hack) and he wants to go further on a single charge, so this is a perfectly reasonable tradeoff to make.

Just let the user make that choice without an absurd subscription.

Right. "By design" is doing all the work there, because the design goals are different.

Phones are designed that way as a way to prolong the longevity of the phone. This bike is designed this way as a way to extract a subscription. These two things are not the same.

It's the other way around, you can hack it and get longer battery life. But that is not an option because phone manufacturers prefer that their non-user-replacable batteries get worn out.

It's the monthly fee I have a problem with. Unless the monthly fee guarantees a new pack if the battery degradation from an increased DoC, then it is good. As it currently stands, it is literally a jerk move on the company's side.

Having worked in hardware, I can imagine most customers would 1) push the button, then 2) complain that their battery performance is reduced.

> most customers would 1) push the button, then 2) complain that their battery performance is reduced.

In this scenario, have them do step 3..

3) push the button a second time.

How will you un-wear a battery with a press of a button?

I don't see anything inconsistent with a subscription if the manufacturer is responsible for replacing the battery during a warranty time. I prefer large ecosystems with 3rd party parts to dealing with proprietary manufacturing and warranties though.

“This limitation is good for you! Never mind we’re charging extra to remove it!” Yeah, I’d be a sucker to believe that.