The fact that you're misusing the term in that very sentence is either pretty stupid or supremely clever :)

A few people here are.

Apart from being obnoxious and immature, "enshittification" doesn't communicate any concept beyond "something turning into shit." Being both vague and emotionally charged, semantic drift is inevitable.

It at least conveys that there's an active process going on, which implies that somebody is INTENTIONALLY turning something into shit. That's important. It's true that it doesn't do a good job of conveying the exact process it means.

I wouldn't say that qualification of it being a process necesarily communicates intentionality, and I don't think any of the uses I have seen exclude it from being a process.

Stop gaslighting me about the meaning of enshittification.

"Gaslighting doesn't exist, you made it up 'cause you're f$%&ing crazy!"

/s

Why does this comment deserve downvotes? It demonstrates perfectly what the parent comment was joking about and makes it clear that it's also just a joke.

My hypothesis is that everyone here is at least intelligent enough to understand it's a joke, but they downvote it because either they feel it's a low quality / low effort joke, they don't get the reference, or because that style of humor makes them feel uncomfortable.

Metaphysical fecalmorphosis.