Meta’s Reality Lab Prototype Hardware

Re:Meta’s Reality Lab Prototype Hardware by cscurmudgeon on Wednesday August 02, 2023 @06:58PM (#36979006)

> Apple has never really done that (at least in the post Jobs return era).

Apple Maps.

I still remember the hilarity.

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Re:Meta’s Reality Lab Prototype Hardware by photonerd on Wednesday August 02, 2023 @07:09PM (#36979134)

When did they use an incomplete, pre release, version of Apple Maps for tech journalism marketing?

They didn’t. So not a counter example.

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Re:Meta’s Reality Lab Prototype Hardware by cscurmudgeon on Wednesday August 02, 2023 @08:00PM (#36979555)

Isn't Apple known for demoing pre release versions of everything on stage?

I think that fairly counts as a "marketing ploy"? Apple is so good at it that folks that folks don't even realize what is happening.

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Re:Meta’s Reality Lab Prototype Hardware by threeseed on Wednesday August 02, 2023 @08:35PM (#36979823)

I wouldn't call that pre-release by the standard definition.

The product is complete and it's just about ramping up production and sending stock to retail stores.

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Re:Meta’s Reality Lab Prototype Hardware by photonerd on Wednesday August 02, 2023 @10:23PM (#36980612)

That’s when they announce it, yes. That’s usually they only time they do that.

Compare with Meta: pretty sure this is the 3rd “sneak peak” cycle on this hardware in the last couple of months.

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Re:Meta’s Reality Lab Prototype Hardware by sgift on Thursday August 03, 2023 @05:23AM (#36983369)

No, it's not. It's different technologies each time that their research lab is working on at the moment.

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