1) an LED screen emits light in all directions (which is why you can see it from the side), it would need to emit light only at the screen. Making this work would require putting a microlens over every single individual pixel.
2) Even if you achieved the first step, the amount of light you have will be the same. Spreading the light from a phone screen over an area of several square meters is going to be extremely dim, even if your surface was magically 100% reflective and your room was very dark.
Most projectors use lasers, and in the process of generating enough light also generate an absolute ton of heat. It's one of the main reasons even portable projectors are the size they are, it's just about impossible to cool them if they're any smaller.
The Samsung beam had dedicated hardware, was quite chunky to fit said hardware, and the projector could only be used in a pitch black room.
It was also 50 lumens where a typical home theatre projector is more like 2000 lumens.
There's a reason most people own a tv and almost nobody owns a micro projector, they're not very good.