News for hackers. Stuff that matters.

A comment on Apple cracking down on 'fingerprinting' with new App Store API rules. Parent comment

Re:Apple cracking down on 'fingerprinting' with new App Stor... by labcomputer on Friday July 28, 2023 @12:17PM (#36909147)
Wait wait wait... you think that having more-targeted ads (which will have a higher CTR and thus are more valuable to the advertiser, and thus lead to a higher CPM for the publisher) will lead to less ads? What planet are you on?

I was already starting to think you're full of it from your responses to other posters, but now I'm sure of it.

[ Parent | on HN ]
Re:Apple cracking down on 'fingerprinting' with new App Stor... by asow92 on Friday July 28, 2023 @10:22PM (#36916167)
If the CPM is lower, we need more ads achieve the same amount of revenue. Basic math.

We don’t want to pack our experience with ads, but we literally need to post IDFA nerfing.

[ Parent | on HN ]