“Less ads for the User”

That does not track with my experience at all. Ad prevalence has only increased over time.

On iOS at least, ad prevalence has increased over time because targeted ads have been effectively abolished: more ads, with less relevance, are required to gain the same amount of revenue.

Yeah, sure. Not

I mean, this has literally been my job for a decade, but okay, f me.

it seems more like ad prevalence has increased over time so that advertisers and ad-based services can make more money

after all, it increased before any attempts to rein in targeted advertising (which still exists, it's just harder to hyper-target in some circumstances)

They haven’t been abolished at all. Source: part of my job for the last 15 years.

Wait wait wait... you think that having more-targeted ads (which will have a higher CTR and thus are more valuable to the advertiser, and thus lead to a higher CPM for the publisher) will lead to less ads? What planet are you on?

I was already starting to think you're full of it from your responses to other posters, but now I'm sure of it.

If the CPM is lower, we need more ads achieve the same amount of revenue. Basic math.

We don’t want to pack our experience with ads, but we literally need to post IDFA nerfing.