Lately I started getting shocksites kind of ads (think goatse.cx) of horrific cases of fungus in the legs or whatever. I pressed x on several occasions, naively thinking that anyone cares. Then I decided I don't want to see an ad in my life again. I got ublock origin on firefox and moved to Vivaldi browser in my android (which is a really good browser, coming with an adblocker out of the box). The hardest thing is in the non digital world though, walking in the streets it is hard to look away from the shiny big ass screens everywhere. But with AR vision in the next 5 years it would become obsolete as well.

And if you happen to be a tech giant that can drive the industry literally to every direction you want for decades, and what you choose to innovate is ad tech and NOTHING else, you're not evil, just stupid. Well maybe both. Or either. But definitely stupid.