Funny enough, "pricing too low" is still a common piece of feedback I get as well.

I wonder if the fact that there are now voices on both sides could indicate that it's finally in the right territory. Or perhaps that there should be additional tiers. Just not sure how best to carve up the feature set in that latter case.

Well, no, therefore this should cost infinite dollar per year.

My friends love giving this "value" based on need and benefit example.

The obvious counter example is water. We need it to survive, often. Yet it's basically free. So don't tell me you can just charge based on how important and useful something is.

So, supply and demand. Got it.

(Also, water is definitely not free unless you’re literally collecting rain or going down to the river yourself. And even that has costs associated with it.)

Water is basically free. The cost is basically the cost to transport, stock, and process your sale. You can get water for $1 at a gas station, which means they are charging you basically zero markup for the fact that it is a life saving high value product.

I have tons of friends that tell me to price my saas through the roof because "look at the value!!!" ignoring that there are alternatives to it that are basically free, like a piece of paper.

That's an unfair extreme; there are huge ethical issues attached to the core basics needed for survival. A personal financial simulator has none of those.