You mean they voted unanimously to _sell_ it for the (high) price Elon offered (and tried to back out of), right?

The 'vote' was for money, not for any sort of trust in Elon's leadership

I didn't follow this too closely so I really have no idea if internally the Twitter directors thought this was going to be good or if it was a 'dump it on the billionaire' thing

What I mean with my original post above is that Twitter is such a recognizable brand it must be worth multiple millions of dollars - to throw it away for the most bland and un-googleable thing "X" is... hard to understand

To be fair, if you google "X" right now you will find an explosion of news surrounding this change. So not exactly un-googleable.

Users will have to remember to use 'x.com' plus the search term or they will get too much craft from every page that uses the letter X as a placeholder/variable though, right?

How does "x dot com" work to prop up the brand in daily communication and will people actually do it?

Because if they don't do both, then none of the content on x dot com matters, right?

Twitter needs nothing extra, no 'dot com' in any fashion, the brand lends itself exceedingly well to verbal and digital uses while consistently establishing and reinforcing the brand.

Really, he tanked most of the brand value if not all of it, it just doesn't "work".

The joke is there's only one owner.