Hey greg! Glad to see the recording of the D'Web presentation made it online [0], "Most of today's web apps have privacy settings, but none of those privacy settings are real. We didn't want to be one of those companies that gave our users privacy settings, and effectively be lying to our users" is a great problem statement.

For the blockchain skeptics, good news, it's not a blockchain: it's a distributed virtual machine without waste-heat-enforced-global-consensus. Of course it's much faster to see "smart contract" and hit the back button than investigate a new way of doing things so Shelter has their work cut out for them.

[0] https://youtu.be/PKjwUagTq-U