I do have equipment for that but Virgin Media was cheaper at the time that I was setting up when I moved in (new-build) . It's fibre to premises.

The result of my call today was an acceptable discount via the UK-based call centre, so I'm sticking with my current provider for the next 18 months. I spent over an hour on the telephone though, which shouldn't be necessary.

Oh damn. the retention process worked.

I think the hack here is to say you're moving and can't transfer your account for whatever reason, and you typically get fasttracked to cancellation. (along with the standard phone-tree escape of holding down a button on your phone)

I know many people who, after working phone support themselves, call up just to ask for a discount once a year.