It can be made simple, especially if it’s a DNS record that’s unique to a platform. For example, if you set up an MS365 account and are using Cloudflare for DNS, there’s an OAuth like flow where MS will auto-magically update your DNS.

Exactly. By partnering with Namecheap, there's a golden happy paved path that's just: buy domain, press "work with Bluesky" button, and there is no step three. Most people can handle that and those that can't already have friends they rely on for that kind of stuff.

Isn’t that why they are partnering with Namecheap, to make the process simple?

I do agree with you, I just don’t think it’s really an issue unless having a domain is the only way to have an “identity” on the network. If it’s something you can opt into, then I don’t see how it’s a problem. It depends on the implementation of course.

Which is why this exists