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A comment on Canadian government pulls all advertising, escalating showdown with Meta. Parent comment

Re:Canadian government pulls all advertising, escalating sho... by JohnFen on Wednesday July 05, 2023 @05:25PM (#36607377)
> Local newspapers were mostly funded by their classifieds section.

Local newspapers (at least in my US state) were mostly funded by their commercial ad placements, not by the classified section. Classified ad revenue and the purchase price of the paper were minority fractions of their revenue.

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Re:Canadian government pulls all advertising, escalating sho... by wvenable on Wednesday July 05, 2023 @06:15PM (#36607941)
Most reports have classified ads at at least 1/3 of total ad revenue for newspapers. Some sources show higher but none lower.
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Re:Canadian government pulls all advertising, escalating sho... by smcin on Friday July 07, 2023 @08:50PM (#36640190)
I doubt it, esp. if you mean US newspapers; can you cite any source?

AFAIK the trend of the last 3 decades has been first Craiglist then Yahoo then FB and apps hollowed out local newspaper classified ads, especially in the US.

Here's data for 2013-2021 from US Census Service Annual Survey (SAS) for "Breakdown of Revenue by Advertising Type: Newspapers Advertising Space - Classified Advertising for Newspaper Publishers, All Establishments" [0]. Seems to show newspaper classified revenue is seriously sliding. If we only saw the numbers for local newspapers, probably even worse.

[0]: https://fred.stlouisfed.org/series/RPCNCAEF51111ALLEST

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