Re:Canadian government pulls all advertising, escalating sho...
by smcin on Friday July 07, 2023 @08:50PM
(#36640190)
I doubt it, esp. if you mean US newspapers; can you cite any source?
AFAIK the trend of the last 3 decades has been first Craiglist then Yahoo then FB and apps hollowed out local newspaper classified ads, especially in the US.
Here's data for 2013-2021 from US Census Service Annual Survey (SAS) for
"Breakdown of Revenue by Advertising Type: Newspapers Advertising Space - Classified Advertising for Newspaper Publishers, All Establishments" [0]. Seems to show newspaper classified revenue is seriously sliding. If we only saw the numbers for local newspapers, probably even worse.
AFAIK the trend of the last 3 decades has been first Craiglist then Yahoo then FB and apps hollowed out local newspaper classified ads, especially in the US.
Here's data for 2013-2021 from US Census Service Annual Survey (SAS) for "Breakdown of Revenue by Advertising Type: Newspapers Advertising Space - Classified Advertising for Newspaper Publishers, All Establishments" [0]. Seems to show newspaper classified revenue is seriously sliding. If we only saw the numbers for local newspapers, probably even worse.
[0]: https://fred.stlouisfed.org/series/RPCNCAEF51111ALLEST