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Re:Apple Is Reportedly Scaling Back Production Plans of Its ... by add-sub-mul-div on Wednesday July 05, 2023 @09:35AM (#36600260)
I wonder if they realized a while back this will never go anywhere. So they set the price point high for the purpose of recouping at least some of the R&D costs while getting fewer units out in the world rather than more. The fewer sales, the less visible the failure since they know they're walking away from it. Just a theory.
Re:Apple Is Reportedly Scaling Back Production Plans of Its ... by midland_trucker on Wednesday July 05, 2023 @09:52AM (#36600488)
They only just announced it a few weeks ago, surely not launching it would be the business decision if this was the case.
Re:Apple Is Reportedly Scaling Back Production Plans of Its ... by edmundsauto on Wednesday July 05, 2023 @09:56AM (#36600536)
The value in shipping a v0 is the learnings, not the revenue. It will probably cost apple more to bring this to market than they will make, even if you consider everything up until now a sunk cost.

But once you get a product in market, you start to understand things about the future of that market.

Re:Apple Is Reportedly Scaling Back Production Plans of Its ... by penjelly on Wednesday July 05, 2023 @10:46AM (#36601166)
> they know they're walking away from it

the article clearly says theyre ballparking 100-400k Vision pros and pushing back production of Vision (non-pro). They arent stopping at all, its just a complicated product.

Re:Apple Is Reportedly Scaling Back Production Plans of Its ... by r0fl on Wednesday July 05, 2023 @11:58AM (#36602290)
Many people shouted saying the iPad would fail, that the Airpods would fail that the Apple watch would fail. All 3 took time to mature into money printing juggernauts. By 2030 VR/AR Apple goggles may be yet another big thing that many doubted.
Re:Apple Is Reportedly Scaling Back Production Plans of Its ... by gorjusborg on Wednesday July 05, 2023 @12:21PM (#36602642)
Remember that R&D takes way longer than the internet hype cycle is long.

I bet this was Apple's bet on the 'metaverse'. Now that it seems clear it probably isn't going to happen, they look at revising their plans.

Re:Apple Is Reportedly Scaling Back Production Plans of Its ... by WorldMaker on Wednesday July 05, 2023 @02:33PM (#36604968)
It is entirely possible that this isn't a demand-related adjustment.

Certainly, that's what the reports I've read suggested: Apple seems to be reacting that the demand is unchanged, but they are saying they got hamstrung by an 11th hour supply chain issue.

I can't tell you if that is true or not, but it is a complex product (much more so than competing HMDs, with all those cameras, not to mention unique custom fabrics), so there is enough baseline evidence to suggest that Apple is telling the truth, that this isn't a demand-side adjustment, and that there have been supply chain hiccups that they didn't expect following their launch announcement.

That said I can tell you that Apple's expected demand still sounds startling high based on what I know of the finished product and its cost, so I can agree that a demand-side expectation shift makes sense as a theory, but also Apple is the company that sold millions of first gen products people were skeptical about before and I can imagine Apple doing it again.