Very often a headline is all someone needs or wants. That has value. Without anyone buying that newspaper, the newspaper stand has got value from the headline, and contributed nothing to the newspaper publisher in return.
The reality is that headlines are advertisements for articles. That's why there are headline writers in the first place. Make a better advertisement, get more sales.
In the case of Google, publishing links with headlines means publishing free ads for that website. The website most certainly benefits from that relationship, if they didn't, they would just use robots.txt to block Google indexing their website, which someone has always been free to do.
The real problem is that newspapers would just like to take a percentage of Google revenue, because they're a big company.
I think the bill will lead to further litigation, specifically if a headline counts as reporting or explaining. I doubt a headline can investigate.
It does also seem to put a limit on a platform's ability to negotiate which is worrying. After 3 rounds of negotiations an arbiter can come in and decide what is a fair price and companies are not allowed to treat different news organizations differently. This seems to have room to abuse for me.
The counterpoint here is that this bill is very protectionist in nature and aims to give something to the Canadian news & media industry.
If that's the case, let Google do its own reporting and write its own headlines. It's not like it doesn't have the money. Problem solved.
They already capture most of the ad revenue.
And Google is notoriously bad when it comes to paying humans to investigate issues, as shown by their absent customer service.
So have those publications opted out of search and Google News? If not, it's pretty clear that they're getting more benefit from those links than they're losing to people "reading the headline and getting all they needed from it".
I assume these news organizations don't even bother writing the article, right? Because your story obviously applies equally well to their own site. Users will open the frontpage of the site, read the expertly crafted headline, and leave.
So the solution Google is proposing works out for everyone. Canadian news sites can ensure people go to their site for headlines and Google can no longer show information for those sites. The Canadian news sites should see increased revenue in terms of subscriptions and advertisements.
I have worked for two major newspaper companies. I might know a little bit about this.
I do. I remember when the newspaper was 10¢.
The guy working the stand didn't let you stand in front of it and read all the headlines in every page of every newspaper and magazine for free.
"I'm only reading the headlines" would get you a slap upside the head.
If outlets don't want the headlines scraped and displayed, then they're free to modify their `robots.txt` file accordingly. But they don't because they're well aware that this would reduce, not improve, their bottom line.
News sites could get rid of their <title> and OpenGraph tags, and people could share the raw story URLs without any context. No-one would click through as they'd have no idea where the URL went, though, so news sites provide these titles willingly and have full control over how they write them or what level of detail they share.
The idea that headlines like "Queen Elizabeth has died", "Madonna discharged from hospital", or "Interest rates go up" replace the need for the rest of the story for any substantial part of the target audience seems far fetched to me, and if the meat of the story is given away in the og:description.. they wrote it!
For those unfamiliar, Pablo Rodriguez is the Minister of Canadian Heritage under whose auspices all these censorship and control schemes are being pushed forward.
Ironically, Pablo Rodriguez is the son of an Argentine Peronista (the far-left populism that cripples Argentina to this day). The family fled the country when the war broke out. Pablo was old enough to see first hands what happens when there is no free independent press, and now he's eagerly fostering those same conditions onto Canada.
Actually, no.
It might be a symbiotic relationship for a small-time blog, but for a major news organization, it isn't. The Toronto Star and Global TV don't need freepub from Google.
One example among many: Most people see the headline – the headline written by a paid headline writer based on an article from a paid journalist on a staff of other professionals with families to feed - and then move on.
Very often a headline is all someone needs or wants. That has value. Without anyone clicking through to the web site, Google is getting the value from the headline, and contributing nothing to the web site in return.
It's like saying that when Google steals content from web sites and presents it as an answer card in search results that the web site somehow gets something out of it. That's completely false. The only one getting anything out of it is Google.