There are literally millions of places you can camp and recreated for free on public lands in the United States. When the fees do exist, they're for particularly popular areas (National Parks) or cost-intensive uses (campgrounds where you can plug in your RV or take a hot shower).
Campground fees of between $5-30/night are hardly making public lands a "playground for the rich." Same for the $80 (cheaper for seniors, and free for the disabled or veterans) annual pass that'll get you and your family into every National Park into the country, as well as any other federally managed public lands that charge an entry fee.
There are certainly important issues[1] about equity in access to public lands, but we're pretty far from your "plaground for the rich" scenario.
The website is basically a scam because you can't enter if you don't have a pass. But buying a pass doesn't guarantee access. I can't make a reservation either, I have to get there in line (after buying the pass online) and hope I can get early enough before the park is 'full'. This basically means the park is off limits.
Looking back earlier this year I paid $40 for two cave tours of a national park through the site. There are no listed fees. It is a reasonable price for the tour and the site was pretty easy to use, but now I am curious what the cut is for the park. Definitely am not against a private company getting paid to manage reservations but seems reasonable that the info is disclosed.
The details from the article that stand out to me:
* The US Government paid nothing for Recreation.gov, and the site is instead funded by fees charged on the platform, that are passed through to the site's operator, Booz Allen
* The amount generated by those fees and paid to Booz Allen is not publically disclosed.
* There are times when government agencies (like the NPS) offer free tickets (aka, timed entry to popular national parks), and Booz Allen still tacks on a fee.
* Similarly, when you enter a nonrefundable lottery for popular permits (climbing Mt. Whitney, rafting the Salmon, etc.) the $6 fee you pay to enter doesn't go to, say, conservation efforts in those areas, but goes straight to Booz Allen.
On princple, I don't mind user-fees being attached to some activities in public lands. But this payment structure seems designed to defraud the American public. Certainly, the contractor is providing value by delivering online reservation systems, and that costs money, but they should not be incentivized to charge fees that go to them, not the public lands.
I hope the lawsuit succeeds in gaining class action status, and prevents other government websites from being structured this way.