https://en.wikipedia.org/wiki/Spin_isomers_of_hydrogen
freshly liquefied hydrogen contains a lot of stored energy in that form which will be released over time and cause quite a bit to vaporize, for long term storage you have to release that energy.
Thus people have looked at all sorts of schemes for storing hydrogen such as absorbing it in metals like palladium, metal hydrides, chemical carriers such as ammonia, methane, etc.
Sodium has higher energy density (3.5 kWh/L) than liquid hydrogen, there is no energy needed to store it and no catalyst is needed for the fuel cell because sodium is so reactive with water. The fuel cell is rather easy to construct (I know somebody, who has done it in a garage). NaOH solution is very caustic but also neutralizes well naturally without long term effects at least in comparison to crude oil that seems to be the better proposition. And of course sodium is everywhere, where NaCl - table salt is.
I am more concerned/confused by the fact that they use hydrogen to reduce the iron. That seems like a very convoluted process, why not use the hydrogen generate heat instead? Yes, it has much lower density, but it has advantages to make up for it, for instance the fact that you don't need to worry about evaporation, leakage, filters, all that at all.