Maybe the iPad, but large phones became popular and the whole tablet hype sort of disappeared.
The Apple Watch? The only people I know who own one are people so deep in the Apple ecosystem they need it all. Seemingly good product (everything Apples makes is), but not a game changer.
The fact that Apple fans want every Apple device does't make the devices amazing. My opinion, of course.
Or you can consider an even longer past; has any company in history ever been able to consistently "hit-it-out-of-the-park" with products? Or is there an element of luck here that distributes these things.
In other words, does one game-changing innovation make it more likely or less likely to produce a second?
I guess if we declare everything Apple’s ever done to be just pretty versions of ENIAC, they really haven’t had any successful products at all?
What other product categories have Apple "re-invented" or invented. The mobile phone. The tablet. What else?
They didn’t invent any of those, and they didn’t invent the innovations that made their products successful. But the user experience of all of them was so much better than existing products that they went from nothing to dominating the category in just a few years.
Apple has had financial success with many products, yes. Is that what we're talking about? No.
Do you really think MacBooks and AirPods are revolutionary products like the iPhone?
VR glasses have not yet gained mainstream acceptance among the general population in the way that phones had achieved before the iPhone. Practically nobody is saying that the Vision is a bad product, all of the skepticism is whether it’s a good product category.
The same could be said about the iPad and Apple Watch, no? Tablets and smart watches weren't popular before their introduction. With that said, I don't think the skepticism is unwarranted. Just because Apple has been successful in introducing new product categories in the past doesn't inherently mean that they will be this time.
As for the watch, watches are a very popular accessory generally, and there have been plenty of entrants before the apple watch, all the way from the casio calculator, to fitbits and pebbles to android wear.
If you were already into watches, and were already in the apple ecosystem, which I have to imagine was a large set of people, the apple watch was basically an insta-buy, not only because of its integration but also it’s customizability.
I don’t see those same variables present for VR as were for the watch, but I do see similarities between AVP and iPad in how it’s billed as a pro device, and I imagine it will suffer a similar fate of falling short of expectations.
Certainly how it worked at my company.