I've never experienced that.... That would be insane...
A quick search confirms that they do exist so I wonder if they're not rolled out, or potential non legal, in Europe.
"Turn right at McDonald's" and such.
(It's possible that that's not an ad, just something they thought was a convenient feature, but it sure sounds like the thing that they'd figure out a way to monetize even if it didn't start that way.)
Anyway, my family doesn't care for them. No thanks for another machine sticking brand names into our lives. Hopefully Apple doesn't adopt the same feature.
Especially since - and this is the part that makes it feel most like an ad - it's really seems only to be for certain big brands. "Street name, street name, street name, WENDY'S, street name..."
I love Naomi Klein and all, but sometimes looking for small side street sign while everyone's going at least 45mph on a stroad is nearly impossible.
I actually find it super useful. I remember the first time it happened to me, because I was surprised but also super pleased.
I was driving and it said "turn into the driveway after the Good Earth sign". And sure enough, I would have totally missed the nearly hidden driveway right past the Good Earth, but the sign on the restaurant was so big it was impossible to miss, even on the 45mph stroad I was on.
I also find it a much less useful way of indicating directions, but I recognize that's just because my brain works differently. That's not a criticism of doing it that way.
Besides, she wouldn't have done that. She would have been more likely to give me directions in a way that is more useful to me than that, because she knows me.
Apple Maps also rarely tells you to make unprotected left turns against traffic, whereas Waze will happily give you nearly impossible but theoretically faster directions.
If it wasn't for me being slightly familiar with the route and advising my wife to ignore it that's what would have happened.
I've had similar problems, again mostly with lane guidance on exiting/splitting motorways, in Kent as well so I won't touch it with a barge pole now... I can't recall Waze ever letting me down
Apple used to get some things boneheadedly wrong and it's hard to go back to an App that's done that but it has gotten really good, and the UX has been vastly better than the Google products for a long time. Much more legible at dashboard distance, much more clear, not showing popup POI locations based on advertising that you aren't interested in, voice directions are much better, etc..
It feels like both Waze and Google Maps have stood still for the last 10 years, at least if you're using them on the iPhone.