> No thanks for another machine sticking brand names into our lives. Hopefully Apple doesn't adopt the same feature.

I actually find it super useful. I remember the first time it happened to me, because I was surprised but also super pleased.

I was driving and it said "turn into the driveway after the Good Earth sign". And sure enough, I would have totally missed the nearly hidden driveway right past the Good Earth, but the sign on the restaurant was so big it was impossible to miss, even on the 45mph stroad I was on.