Much of the competition still struggles with software. Sure you can use Apple CarPlay or whatever for the basics, but as far as the full software suite goes, there isn't yet much that comes close to Tesla's performance, ease-of-use, UX, functionality, hardware integration, automatic over-the-air updates, etc...
They could sell batteries, charging infra, software, and whatever else to the companies that are competent at building (and fixing!!) cars. They aren't going to remain competitive on the cars themselves
Tesla is manufacturing EVs at much greater volumes than almost anyone else, and doing so very profitably. They also score consistently high on customer satisfaction. Seems like making cars is exactly what Tesla has become very good at in recent years?
Sure, Tesla may not make the most luxurious, nor the cheapest cars on the market. But right now they seem to be very successfully hitting a sweet spot in the middle.
TBF, unless you are in a Niche market (off roading a land rover) - it's generally hard to buy a bad car today.
Is a Camry more reliable than a 3 series? Yes. But you're talking 4 9s vs 5 under warranty; being near a good dealership with good service is markedly more important than brand reputation. If my Audi/BMW/Volvo are in the shop for a week every other year and they easily give a loaner to cover, does it really matter? At that point, the cup holder being 5% better placed for convenient access matters more.
Time is our most valuable asset and giving it up to stupid things like waiting in dealership waiting rooms, regardless of how much free coffee and popcorn they have just isn’t my idea of time well spent.
I had a 2010 Impreza, ~first month or two of ownership - dashboard went nuts and i pulled over. Car got towed to dealership - they found nothing wrong. Lost an evening and no loaner car in the ~48h it took them to determine 'nothing wrong'. Two 'new' cars - vastly better experience with one than the other.
Anecdotal of course; but
> even in warranty dealing with going to the dealership and getting the repair is a huge
You get that with any car - my Tacoma was indestructible and still had multiple recalls I had to drop it off for.
You are correct if you're talking driving a car into the ground though - I'd vastly rather have a 10 y/o v6 Taco than an 8 y/o supercharged Dakota.
https://www.automoblog.net/research/maintenance/tesla-mainte...
A few years ago there was no good option besides tesla, but in another couple years tesla will have fallen behind the competition