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A comment on EU suggests breaking up Google's ad business in preliminary antitrust ruling. Parent comment

Re:EU suggests breaking up Google's ad business in prelimina... by Gareth321 on Wednesday June 14, 2023 @08:17AM (#36324728)
EMEA is Google's second largest market, and it's not even close for competition. There is no way Google would be willing to cut revenue by $90 billion annually. It would be corporate suicide. The single greatest loss event of investor capital in history.

They'll comply, just like Apple will comply with the DMA. They have a fiduciary responsibility to their shareholders. Unlike the U.S., E.U lawmakers can't be bought.

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Re:EU suggests breaking up Google's ad business in prelimina... by YetAnotherNick on Wednesday June 14, 2023 @08:42AM (#36325026)
You are including an entire continent and countries like UK, UAE, Saudi for coming up with this revenue number for EU. Also my guess would be that profit margin will be much lower than US due to all the regulations like GDPR.

Google's overall ad revenue is 4x greater than EU total revenue. It will definitely loose EU business than it will loose ads business. But yeah there are always legal loophole in things like this and likely it could keep both.

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Re:EU suggests breaking up Google's ad business in prelimina... by nonethewiser on Wednesday June 14, 2023 @08:37AM (#36324957)
But how much is it from the ad business that the EU is breaking up in this hypothetical?
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Re:EU suggests breaking up Google's ad business in prelimina... by Timon3 on Wednesday June 14, 2023 @08:48AM (#36325085)
Why does that matter?
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Re:EU suggests breaking up Google's ad business in prelimina... by ChuckNorris89 on Wednesday June 14, 2023 @08:30AM (#36324883)
> Unlike the U.S., E.U lawmakers can't be bought.

I'm curious if you're that naive to believe that or if you were trolling and wrote that with a straight face.

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Re:EU suggests breaking up Google's ad business in prelimina... by permo-w on Wednesday June 14, 2023 @08:51AM (#36325117)
if EU lawmakers could be bought in the same way US ones can, there is absolutely no way that GDPR or the DMA would have been enacted. this isn't to say that they are completely unbuyable, but look at how much the companies affected had to lose. literally tens of billions in some cases. there's evidence online that they were pumping money into any channel possible to try and stop the DMA, but they failed
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Re:EU suggests breaking up Google's ad business in prelimina... by sebzim4500 on Wednesday June 14, 2023 @10:52AM (#36326903)
If US lawmakers could be bought the same way that EU ones can, there is absolutely no way that they would have increased the corporate tax rate from 19% to 25%.

/s

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Re:EU suggests breaking up Google's ad business in prelimina... by permo-w on Wednesday June 14, 2023 @05:29PM (#36333013)
that's a false equivalence and you know it
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Re:EU suggests breaking up Google's ad business in prelimina... by unmole on Wednesday June 14, 2023 @08:52AM (#36325124)
> Unlike the U.S., E.U lawmakers can't be bought.

My sides.

https://en.wikipedia.org/wiki/Qatar_corruption_scandal_at_th...

https://www.nytimes.com/2022/04/23/world/europe/schroder-ger...

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