guerrilla marketing on reddit is rampant. the days of trusting reddit comments for product reviews has long been over.

Yes. That’s basically all we paid for. We also asked for some help coming up with ideas for posts which ended up being like a 10 slide presentation. Mostly around wording, popular memes on the sub and a few ideas about what would feel “organic”.

We also hired a well known Reddit power user to actually post the content. Which is also common. Those people get paid very little by comparison though. Like $50-100 a post. But they post a lot and have a lot of alts.

When you see a post that’s, “My girlfriend just got me this,” and there is a product in the person’s hand and the label is perfectly centered and in focus… there is no girlfriend. Someone paid for that.