Instead they were busy running cost/benefit analyses on how aggressive the dark patterns to drive users to the maligned mobile app should be.
If they tell you to implement a banner or dark pattern you do it.
This reminds me a discussion with a landscaper. He was wary of landscapers who wanted to go against the flow and who view themselves as painter artists. He explained the fundamental difference between his work and the work of a painter as follows : "a painter makes a work of art for people to see, and a landscaper makes a work of art for people to live in". It's not the same to see disruptive art from time to time, and to live in a city with a disruptive landscape.
A stable environment can also allow people to build other art on top of it. Such as painter artists inspired by a sustainable landscape to create disruptive paintings.
In order for this to be Reddit's "Digg moment", there needs to be a viable candidate to switch to.
There isn't, as far as I can tell.
Therefore they are extremely reluctant to make changes in case they break it (e.g. old twitter), and because they don’t understand it, any large changes they do make are generally negative (new twitter, Reddit).
Plus, in my experience , users will bitterly resist any changes at all because the site doesn’t belong to management, it belongs to them. It’s their space. Changing anything is like someone’s snuck into their house at night and remodelled their lounge.
It’ll be interesting to see whether this is Reddit’s Digg moment or it’s more like the Facebook newsfeed where everyone kicked up a fuss for a bit and then carried on as before.