That’s IMO what’s driving a lot of technological advancement it’s not necessarily about needing progress as it is separating yourself from the profit maximization processes which makes most things worse over time. Tiny companies don’t have inherent advantages when it comes to say food, but they don’t have the expertise to perfectly maximize shelf life while keeping the food reasonably palatable.
It the same maximization causes Windows and smart TV’s to include so much advertising because it’s maximizing their profits at the expense of the product. But you don’t see that in new categories like AR headsets.
There’s a local TV/internet provider who rolled out a new system of TV boxes. They compete with the big giant who had “4K” at the time. This provider sent out a signal that was 720P natively but it looked way better due to the rock-solid bitrate that was planned from the beginning. It was so noticeable that sports on the big giant’s boxes were a smeary blurry mess by comparison. And yet, the majority of bigger-spending customers still got pulled in by the “4k” marketing.
Societal context is important here.
Did your taste really changed on itself or did the constant marketing pressure changed your taste for clothes and your expectations for what is an acceptable TV ?
I mean : of course, I’m a tech enthusiast : I love big modern OLED screens, I love 4K movies and beautiful video games. I’m truly amazed by what we can do.
But, does all of this makes me truly happier than when I played with my Nintendo 64 on a cheap CRT screen ? I don’t think so. The pleasure I feel playing video games alone and with my friends never changed with technology evolution.
And it’s just an example that can apply to mostly everything. We just change things because we are encouraged to by marketers. Sometimes things are more robust or more efficient and that’s really worth changing, but that’s pretty uncommon.