Ask HN: What’s with all the paid advertising for Apple Vision Pro?

Posted by robg on Friday June 09, 2023 @02:37PM
from the ask-hn dept.

Seeing ads for Apple Vision Pro following me around the interwebs. Leads to a very long and complicated sign up page with tracking.

https://www.apple.com/apple-vision-pro/

Interestingly, can’t seem to find the price anywhere on that page…

Why would Apple need to pay to promote something? Simple as better understanding demand to determine supply? Wouldn’t price be important to include? Why not take pre-orders? So many questions!

( 10 comments | on HN )

Re:Ask HN: What’s with all the paid advertising for Apple Vi... by makin on Friday June 09, 2023 @02:42PM (#36262219)

I don't think there's a real answer anywhere, but my guess is that it's not about selling the product per se. They want to introduce the concept to people, get them used to it, so non-owners don't cause a wave of bullying like what happened with Google Glass, whose users came to be known as "glassholes" [1].

[1] https://www.wired.com/2013/12/glasshole/

[ Parent | on HN ]

Re:Ask HN: What’s with all the paid advertising for Apple Vi... by robg on Friday June 09, 2023 @03:43PM (#36263112)

Web advertising with a detailed sign up page is the best way to do that? Seems like a bunch of video ads would be more effective for that.

[ Parent | on HN ]

Re:Ask HN: What’s with all the paid advertising for Apple Vi... by PaulHoule on Friday June 09, 2023 @04:06PM (#36263439)

I’ve seen ads for Apple Vision all over YouTube so they are trying that too.

[ Parent | on HN ]

Re:Ask HN: What’s with all the paid advertising for Apple Vi... by thesuperbigfrog on Friday June 09, 2023 @02:44PM (#36262248)

>> Why would Apple need to pay to promote something?

The Apple Vision Pro is expensive ($3499) and they need to get lots of interest to promote adoption in order to recoup their investment in developing it and make it "the new shiny thing that everyone wants".

[ Parent | on HN ]

Re:Ask HN: What’s with all the paid advertising for Apple Vi... by robg on Friday June 09, 2023 @02:55PM (#36262387)

You’d think they get that in free media.

[ Parent | on HN ]

Re:Ask HN: What’s with all the paid advertising for Apple Vi... by PaulHoule on Friday June 09, 2023 @03:09PM (#36262598)

They've got the money.

[ Parent | on HN ]

Re:Ask HN: What’s with all the paid advertising for Apple Vi... by 999900000999 on Friday June 09, 2023 @03:22PM (#36262791)

Apple has always had a healthy marketing budget. I don't see this was weird

[ Parent | on HN ]

Re:Ask HN: What’s with all the paid advertising for Apple Vi... by robg on Friday June 09, 2023 @03:42PM (#36263092)

What are they aiming to accomplish?

[ Parent | on HN ]

Re:Ask HN: What’s with all the paid advertising for Apple Vi... by Zetobal on Friday June 09, 2023 @04:00PM (#36263354)

Selling a product.

[ Parent | on HN ]

Re:Ask HN: What’s with all the paid advertising for Apple Vi... by PaulHoule on Friday June 09, 2023 @04:07PM (#36263451)

Also looking like they are trying to sell a product to investors, developers, and other stakeholders.

[ Parent | on HN ]