News for hackers. Stuff that matters.

A comment on Ask HN: What’s with all the paid advertising for Apple Vision Pro?.

Re:Ask HN: What’s with all the paid advertising for Apple Vi... by thesuperbigfrog on Friday June 09, 2023 @02:44PM (#36262248)
>> Why would Apple need to pay to promote something?

The Apple Vision Pro is expensive ($3499) and they need to get lots of interest to promote adoption in order to recoup their investment in developing it and make it "the new shiny thing that everyone wants".

[ Parent | on HN ]
Re:Ask HN: What’s with all the paid advertising for Apple Vi... by robg on Friday June 09, 2023 @02:55PM (#36262387)
You’d think they get that in free media.
[ Parent | on HN ]
Re:Ask HN: What’s with all the paid advertising for Apple Vi... by PaulHoule on Friday June 09, 2023 @03:09PM (#36262598)
They've got the money.
[ Parent | on HN ]