Ask HN: What’s with all the paid advertising for Apple Vision Pro?

Re:Ask HN: What’s with all the paid advertising for Apple Vi... by makin on Friday June 09, 2023 @02:42PM (#36262219)

I don't think there's a real answer anywhere, but my guess is that it's not about selling the product per se. They want to introduce the concept to people, get them used to it, so non-owners don't cause a wave of bullying like what happened with Google Glass, whose users came to be known as "glassholes" [1].

[1] https://www.wired.com/2013/12/glasshole/

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Re:Ask HN: What’s with all the paid advertising for Apple Vi... by robg on Friday June 09, 2023 @03:43PM (#36263112)

Web advertising with a detailed sign up page is the best way to do that? Seems like a bunch of video ads would be more effective for that.

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Re:Ask HN: What’s with all the paid advertising for Apple Vi... by PaulHoule on Friday June 09, 2023 @04:06PM (#36263439)

I’ve seen ads for Apple Vision all over YouTube so they are trying that too.

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