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A comment on Apollo will close down on June 30th. Parent comment

Re:Apollo will close down on June 30th by tshaddox on Thursday June 08, 2023 @02:04PM (#36246066)
It’s an ads business, so the game is always “giving away a huge number of requests for free to monetize an extremely tiny portion of those requests.” So as soon as bean counters look at the books, it’s easy to be tempted to just identify cohorts of those requests that are unlikely to convert and cut off those users.

It takes someone who is more than just a bean counter to realize that maybe, just maybe, the only reason people are interested in those free requests in the first place is because of the communities on Reddit that bring all the actual value.

And who knows, maybe one day everyone will realize that the “free social media monetized by ads” business just totally sucks and can only ever lead to situations like this.

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Re:Apollo will close down on June 30th by HDThoreaun on Thursday June 08, 2023 @06:59PM (#36250443)
The 3rd party apps don't have ads which is surely a gigantic part of why they're being banned. I would guess that most Apollo users literally provide zero revenue as they use adblock on desktop and most people never actually give reddit any money. The only argument for their value add is that they're contributing which makes other users likely to join but I suspect reddit has reason to believe they're too adducted to stop even when the app they use is banned,.
[ Parent | on HN ]