Re:"It's A Brick" - Tesla Motors' Devastating Design Problem
by notatoad on Wednesday February 22, 2012 @12:58AM
(#3619659)
That's what I'm saying. You can't assume that you can cater to the market just by making a city car, because you can't price it like a city car.
The two markets for electric cars are people who want a city car but could afford more, and the people who specifically want an expensive car. Tesla is serving an important segment of the market by embracing the fact that electic cars are expensive.
The two markets for electric cars are people who want a city car but could afford more, and the people who specifically want an expensive car. Tesla is serving an important segment of the market by embracing the fact that electic cars are expensive.