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Re:"It's A Brick" - Tesla Motors' Devastating Design Problem
by notatoad on Wednesday February 22, 2012 @12:58AM
(#3619659)
That's what I'm saying. You can't assume that you can cater to the market just by making a city car, because you can't price it like a city car.
The two markets for electric cars are people who want a city car but could afford more, and the people who specifically want an expensive car. Tesla is serving an important segment of the market by embracing the fact that electic cars are expensive.
Re:"It's A Brick" - Tesla Motors' Devastating Design Problem
by true_religion on Wednesday February 22, 2012 @12:58AM
(#3619658)
I think you missed his point.
The leaf is targetting people who would normally spend less than 20k on a car. However the leaf isn't hitting that price point.
Tesla targets people who spend more than 50k on a car, and hence aren't too worried about the price point of the Tesla. Rather they want things like performance and luxury.