Are all over the place for Tesla, like they are for Apple. I've seen entire sites dissect Apple Watch or cameras, or Teslas.
Their competitors are very comparable yet you have to hand it to Tesla, their behind the scenes PR game is through the roof.
Still digitalisation so, sure. And still linked to EVs, traditional car journalism still caters to a crowd of ICE fanatics, but overall much more a thing of marketing than engineering. For Tesla, the risk still is Musk. But they seem to be doing a good job of distancing themselves enough from his recent antics to not be hurt by them, while staying close enough to benefit from his personal brand.
Yea, I can't help to notice that my 13 year old, who on the whole knows and cares nothing about cars, thinks that Teslas are the coolest cars ever, has already decided that their first car will be a Tesla and wants our next car to be a Tesla. Brands like Merceds, BMW, Porsche etc. mean very little to them.
So pardon me if I lend more credence to the notion that tech companies outstrip car companies when it comes to technology.
If I need to get an eye-surgery and the equipment runs on Android, I'd rather go for the one running on Android 4 for 10 years already, than the one running on Android 13 for 6 months now...
>What stands out most is Tesla's integrated central control unit, or "full self-driving computer." Also known as Hardware 3, this little piece of tech is the company's biggest weapon in the burgeoning EV market. It could end the auto industry supply chain as we know it. One stunned engineer from a major Japanese automaker examined the computer and declared, "We cannot do it."