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Re:Google I/O 2023 by maxsilver on Wednesday May 10, 2023 @02:32PM (#35891442)
Final Cut Pro is a thing people already use in their workflow, becoming more convenient for them. People have depended on this as part of their production-ready workflow for over 20+ years now, and FCP-folks seem to have a lot of trust in the application and related tooling, that Apple isn't going to leave or abandon Final Cut anytime soon.

Google's AI features are not something most of us use in our workflow, and are (arguably/debatably) not making anything more convenient for us. That's all in addition to it being Google, so there's a built-in assumption that no one can depend on any of this, because it might be discontinued at any point with little notice.

(I say this as someone who does not own an iPhone or Mac, and has been on Android for over a decade) -- I can see why Mac folks would be excited by the Mac announcement, and why some aren't that excited by Google right now.

Re:Google I/O 2023 by Melatonic on Wednesday May 10, 2023 @03:00PM (#35891849)
Final Cut is definitely not the industry standard - most pros abandoned it after they completely rebuilt it from the ground up years ago and it sucked hard
Re:Google I/O 2023 by lucidyan on Wednesday May 10, 2023 @03:20PM (#35892176)
Do not know about Final Cut (it's well optimized for Silicon by the way), but Logic Pro is definitely one of the music industry standards.
Re:Google I/O 2023 by rob74 on Wednesday May 10, 2023 @05:05PM (#35893503)
Since other semiconductors like Germanium aren't used to build CPUs, I would argue all current software is optimized for Silicon?

SCNR...

Re:Google I/O 2023 by elliotec on Wednesday May 10, 2023 @04:19PM (#35892913)
What is? Adobe? Davinci? My assumption was also that Final Cut Pro was _the_ one.
Re:Google I/O 2023 by spopejoy on Wednesday May 10, 2023 @04:58PM (#35893419)
FCP 7 was dominant but the disaster of early versions of FCP X forced a bunch of shops to switch to Premiere.

There are still things that make Premiere better. Recently I couldn't get an mp4 from a Sony cam to play at the right speed in FCP no matter what I tried, and it just worked in Premiere. I'm more fluid in FCP but I will probably switch too as Premiere just "feels more pro" now to me.

I've heard some great reports about Davinci, especially for post.

Re:Google I/O 2023 by haldean on Wednesday May 10, 2023 @05:07PM (#35893535)
Most big-budget feature films are cut on Avid and that's been the case for a while now; for indies my impression is that it's 50/50 Premiere and Resolve, yup.
Re:Google I/O 2023 by CydeWeys on Wednesday May 10, 2023 @05:13PM (#35893608)
> Final Cut Pro is a thing people already use in their workflow, becoming more convenient for them. People have depended on this as part of their production-ready workflow for over 20+ years now, and FCP-folks seem to have a lot of trust in the application and related tooling, that Apple isn't going to leave or abandon Final Cut anytime soon.

All of that may be well and good, and yet I can't remotely get excited by an announcement that it's being ported from PC/laptop to iPad. Are professionals really going to be using iPads for this use case en masse? Was there a lot of people upset that they had to use a PC/laptop for this, and a lot of pent-up demand for an even more portable version?

It's hard to think of any platform port that would be amazing exciting news, let alone this one!

Re:Google I/O 2023 by r0m4n0 on Wednesday May 10, 2023 @05:20PM (#35893698)
My theory is there are a lot of folks that needlessly bought expensive ipads that sit around and collect dust when their kids aren't doodling on them. Finding out that Apple is bringing an app that could bring potential productivity to a bad investment got a lot of people excited. People will soon learn that another app was not the reason why they aren't using them.
Re:Google I/O 2023 by CydeWeys on Thursday May 11, 2023 @06:06PM (#35909026)
I have an iPad sitting around collecting dust (literally), but I'm not about to pull it out to use for something that works better on a desktop.