Did they ever have any affiliation with Digg? If not and it's so popular, I'm surprised they haven't got a C&D or something. Two trademark violations don't make a right... =P

If I had to guess, it just flew under the radar enough to not be noticed. I'd bet they probably will have a C&D soon (if not already).

disclaimer: I used to work for Digg

I'd hope they'd rebrand it anyway to something like 'Social Bar'.

The sharing "widgets" like this one fall under the category "do people really use those?" for me.

I don't think I care to see the number of tweets, likes of an article I'm already about to read. Most likely if I opened the page, it's that I want to read it and a lot of "likes" won't make me read it longer if I don't find it interesting, or stop me from reading if it has none. (since any piece, good or bad, starts at 0)

And I'm probably too conscious about my sharing towards others to click on the buttons to re-broadcast.

But of course, I'm probably not the median user here :)

I think it's good social credibility, although this doesn't really work on sites like TechCrunch where they'll get a similar amount of engagement each time.

It's like a Hacker News upvote.

Congrats guys. This is proof you guys are amazing and killing it. Keep up the good work. Continue to deliver us great things.

That's interesting, I wrote a similar plugin for WordPress (http://wordpress.org/extend/plugins/sharebar/) and have also received some interest from people wanting to acquire it. Is there a proper way to value these open source plugins/widgets?

Congrats to Joel and Leo! I'm a huge fan of Buffer and I think this is a great addition.

Actually just replaced Sharebar on our site with this plugin instead. This one is much cleaner looking and the functionality seems more solid.

Digg Digg has been beneficial for a lot of client sites who need something easy to manage social buttons on their blog posts. Hopefully the acquisition will bring about some more developer-friendly changes to allow for easier styling and management. All in all, it's cool to see a company like Buffer making this type of acquisition though.

I guess as long as the name is memorable...

seems like a very smart acquisition, congrats!

Well, at least they'll get to get rid of their dated name now? The toolbar doesn't even have a Digg button.

Disappointed to find out that it's a WordPress extension, though- means I can't use it, at least.

Same. I would be happy to use this if I could just drop it in to my site in the form of a js plugin or similar... though I suppose it's not too hard to make my own. I guess this is for the bloggers who aren't very techie.

Nice work Buffer team. Notice that Leo is already using Digg Digg on his blog :) Joel's using Tumblr though so he can't use it right now :(